CMAT promotes an activity to publicize Costa da Morte as a family destination
Co-financed by the Deputation of Coruña and thanks to the aid for management entities of the geodestinations of the province of A Coruña, the CMAT promotes the Costa Da Morte Familiar campaign.
The objective of this campaign is to publicize Costa da Morte as a family destination and, above all, to motivate Galician families to visit the different town halls to discover their heritage, natural and cultural diversity.
Four Galician families formed by bloggers specialized in family trips will visit the different municipalities that make up Costa da Morte for four weekends. The places and activities that they will visit are designed for families with children, as well as establishments with ideal services for this segment of the public, prioritizing those that adhere to the CMAT through the APTCM entity.
Those tourist establishments in Costa da Morte interested in participating in this type of activities, and if they are not yet members of the CMAT, can contact the entity through the contact form on the web: www.visitacostadamorte.com
The Costa da Morte Familiar Campaign will be led by Eva Abal and Dani Keral, two professional travel bloggers based in Galicia with blogs - A Creative Journey and An Idea, a Journey - references within the Spanish blogosphere. They also have extensive experience organizing tourism and communication campaigns such as Gijón Eje de Asturias, French Polynesia: more than Bora Bora or Cambia or Mood: active or forest mode and TalentiaSummit20.
This campaign will feature four families who will make four trips to the Costa da Morte from this weekend until October, through the different municipalities. The first blogging family is Escapalandia, a blog with a large community of followers made up of families who grew up with their children, with more than 100,000 visits per month. A blog focused on short breaks and weekends, with a nature component, recreational areas or routes, cultural with museums or heritage and ethnographic. He currently has 3,147 followers on Instagram, 3,131 on Twitter and 16,981 on Facebook.
Escapalandia will be this weekend in Mazaricos, Vimianzo, Carnota, Dumbría and Cee, and they will broadcast their entire getaway on the social networks of Escapalandia (@escapalandia), Visit Costa Da Morte (@visitacostadamorte), Dani Keral (@danikeral) and Eva Abal (@unaideaunviaje).
Through this initiative, a total of 116,000 people will be reached, counting on the followers of Eva Abal, Dani Keral and the four participating families. In order not to lose any details, follow all the profiles on social networks.
